) Mahindra Genio pick-up Launched |Moto Buzz cars

Thursday, January 27, 2011

Mahindra Genio pick-up Launched

Mahindra & Mahindra has launched its Xylo-based pick-up truck – the Genio.  Pitched as a next-generation pick-up, the 1.2 tonne pick-up aims to cater to the small and medium-scale businesses. Priced at Rs. 4.99 lakhs for the BS-III variant (ex-showroom Navi Mumbai). With the launch of the Genio, M&M is expecting to change the face of the pick-up industry in India.

The Genio single-cab pick-up will be the second product after Maxximo that will be rolled out of Mahindra’s new Chakan facility. The pickup has been developed from Mahindra’s Ingenio platform (U-platform) – the same platform which formed the basis of the Xylo MPV. It’s powered by a 75 hp 2500cc MDi CRDe engine which makes 22.4 kgm of torque and takes the Genio to a top-speed of 120 kph. The exteriors, especially the front-end elements, have undergone a facelift to make it look fresh and different.

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